About Us

Freedom Meets Fashion

Capitalismgear.com is based on a simple idea: To be the premiere provider of fashions that are designed for those who support freedom and capitalism—specifically, laissez-faire capitalism. Capitalismgear.com’s goals are to provide Gear for the Rugged Individual—the Freedom Fighters for Life, Liberty and the Pursuit of Happiness.

Our apparel has been designed for broad appeal for those that know that freedom begins with the individual, and that capitalism is the only economic system that embodies freedom. All of our apparel and gear have been selected for the quality and looks that are both classic and popular, with designs that are daring and different.

The Origin of an Idea

“Fighting collectivists and those that strive to take freedom from others is something that I’ve been doing professionally for over a decade,” says Peter List, Founder & CEO of Capitalismgear.com. “About 13 years ago, I began reading books by the author Ayn Rand—most notably Atlas Shrugged and Capitalism: The Unknown Ideal. These books, as well as several others, blew away my ill-conceived notions about socio-economics and convinced me that there are too few defenders of freedom and free-market capitalism.”

“In today’s society, it has become far too trendy to demonize American business, to denigrate the businessman, capitalism, and the United States in general,” says List, “Not only are we in the midst of a war on terrorism from abroad, we are in the midst of a war of ideologies. Capitalismgear.com’s mission is to reverse that trend to make capitalism and freedom symbols that Americans understand the meaning of and are proud to wear.

The idea for Capitalismgear.com began shortly after the events of September 11, 2001. Amidst all of the tragedy that surrounded that day, there were two things that stood out. The first was the symbolism of the World Trade Center attacks. This was not only a direct attack on the United States, but an attack on Capitalism. The second was Osama bin Laden’s statement in November 2001: “We love death. The U.S. loves life. That is the big difference between us.” His statement described the essence of the battle on so many different levels—from a militaristic level, from a moral and philosophic level, as well as an economic level.

Turning an Idea into Action

“In early 2002, we had some designs created and a couple of tee shirts printed in small lots, more as statements about freedom than anything else, and the idea for a company that espoused the virtues of capitalism was born,” says List. “However, we’ve been so busy with other aspects of our careers that we weren’t able to build on the idea until the beginning of 2005.”

Why Capitalismgear and its US Clothing Collection?

Simply put: Capitalism is freedom. “The idea for capitalismgear.com is equally concise,” explains List. “It is to make clothing and apparel for capitalists who take pride in their beliefs and accomplishments, who wish to make a statement, and who want to look good doing it. We believe there is a market for people who know that capitalism represents freedom and are proud of that knowledge.”

“The rationale for the US Clothing Collection is even simpler. Look around you—there are people who wear an alligator, a horse, a moose or a swoosh—all of which say nothing, but are symbols of status nonetheless. The dollar sign that is the symbol of the US Clothing Collection is one that Americans who know that capitalism is the economic manifestation of freedom should be proud to wear, because it is—for the first time—a clothing symbol that is wholly and uniquely American.”

Give Us Your Feedback

We invite you to share your thoughts on Capitalism with us. After all, it’s still a free country. Speak your mind by e-mailing us at customerservice@capitalismgear.com.